Optiseller : Customer success stories of improving sales on eBay through optimisation tools and services

Services Case Study

Worn Again see sales increase by 19% using Optiseller’s eBay Scaling Programme

Worn Again is an online retail based sustainable company specialising in sourcing and reselling clothing and accessories. Their aim is to provide high quality items at a fraction of the price while not sacrificing on service. By reusing and reinventing clothing, without prejudging pre-loved items and encouraging people to buy clothes that can be worn again.

The problem

Worn Again were looking to grow their business on the marketplace.

They needed their products to be optimised for success and get the most visibility and greatest chance of conversion.

The solution

Worn Again participated in Optiseller’s three month eBay scaling programme.

Optiseller took Worn Again back to basics and focused on delivering consultative advice. The programme focused around categorisation mapping, item specifics, title structures, GTINs, promotional activity and eBay search. The aim was to significantly enhance their search visibility on the marketplace and off site.

Worn Again were really engaged throughout the course of the three months - improving the level of their eBay store.

The Results

After the 3 months programme, Worn Again saw:

1200% increase in listings with improved title length & quality
19% increase in GMV YoY
11% increase in quantity sold YoY
7% increase in Average Selling Price YoY

Worn Again were educated on the importance of item specifics resulting in higher quality data now being included in their listings, meaning they surface in front of a higher number of quality prospective buyers.

“The Scaling programme was really insightful for us, having Chris on hand from Optiseller, who certainly knows his stuff, gave us great reassurances that the effort we were putting in would have an ROI. We now understand the quality over content element when it comes to eBay listings. It has been a very good experience and would certainly recommend the programme to others.”

-Ben & Peter, Worn Again