Our e-commerce journey began in 2008 when we built a partner’s custom platform for selling lightbulbs as part of an energy efficiency government initiative.

Over the years of e-commerce consultancy and onboarding, we discovered that sellers faced the same challenges.

There were a number of tools out there to help get your listings live, but what we didn’t see was insights and analytics to identifying what you’re doing well and what needs work.

So, we started building individual tools to help retailers perform better online. And this is where Optiseller was born.

We show you how well you’re doing, identifying any problems and providing a solution to fix them. That way, you can focus on what you’re good at – retailing, and we’ll focus on what we’re good at – optimising for marketplaces.