Optiseller : Customer success stories of improving sales on eBay through optimisation tools and services

Case Study

idoodirect gets their listings optimised and ready for Black Friday using Optiseller's eBay Scaling Programme

idoodirect are dedicated to helping top brands take ownership of their marketplace presence. They specialise in the sale of affordable new, ex-display and refurbished products.

The Task

idoodirect wanted to get Black Friday ready, and participated in Optiseller's three-month eBay scaling programme.

The goal was to ensure that their listings were optimised for success, and to maximise visibility and conversion.

The solution

idoodirect worked with Optiseller’s Scaling Team on a consultative basis to advise on categorisation mapping, item specifics, title structures, eBay search and much more.

The aim was to significantly enhance their search visibility, in time for Black Friday so that idoodirect was prepared to maximise the sales opportunity during a peak trade period.

The Results

After the 3 month programme, idoodirect saw:

21% increase in listings with complete item specifics, driving listing visibility.
15% increase in listings with improved multiple images.
2.5% increase in title listing quality against eBay standards.

“I found the whole 3 month experience incredibly insightful and helpful. I believed most of our eBay listings stood in good stead in terms of content, specifics and impressions. However, the programme helped us identify the underperforming listings and ways to improve their position on the eBay search algorithms. I would definitely recommend the tool and the people behind it to others and hope to use again in the future.”

-Keiron Donovan, idoodirect

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