Optiseller : Customer success stories of improving sales on eBay through optimisation tools and services

Services Case Study

Onlinetires gain 97% increase in sales in just 31 days using Data as a Service from Optiseller

Onlinetires are a US-based company specialising in the sale of wheels, rims and tires. They have a team of experts offering great quality products at affordable prices.

The problem

Onlinetires wanted to up the performance of their eBay store.

They knew they had the right products at the right price but were not getting the visibility and conversion they needed.

The solution

Onlinetires utilised Optiseller's Data as a Service offering.

Optiseller optimized 11k of Onlinetires underperforming listings, taking existing listing data and working through categories, item specifics and titles.

The combination of Optiseller's powerful, AI-driven tools and the knowledge of their data team delivered a dramatic improvement to Onlinetires listing data, designed to boost the visibility of their eBay items and in turn, deliver more sales.

The Results

Data as a Service delivered:

361% increase in item specifics completed with valid eBay values
28% increase in number of completed item specifics
25% increase in average title length
97% increase in sales in 31 days post-optimization

Through the optimization process, Onlinetires were able to see what best practice looks like in terms of listing data for their main categories. Key takeaways like use of valid eBay values, rather than seller created values ensures that they will experience improved visibility on future listings as well as those optimized by Optiseller’s Data as a Service.

"Partnering with Optiseller has been a game-changer for our eBay performance, we’ve seen a substantial boost in completed item specifics and a dramatic increase in eBay values. Most impressively, our final sales jumped 97% in just the last 31 days. Huge credit to the team, they were incredibly engaging and supportive throughout the entire process. Highly recommend"

A. Kamberian, Onlinetires2013