Optiseller : Customer success stories of improving sales on eBay through optimisation tools and services

Services Case Study

Truly Sweet Candy sees sales increase by 35% using Optiseller’s eBay Growth Programme.

We specialise in all things Truly Sweet. Our aim is to provide our buyers with the highest quality

products at the lowest possible price combined with speedy delivery. Buyer satisfaction is our main

priority, and we strive daily to provide the highest standard of customer care that we can. Truly

Sweet Candy for Truly Sweet Occasions. Link: trulysweetcandy eBay store

The Task

Truly Sweet Candy participated in Optiseller’s three-month eBay growth programme focused on growing their business on the marketplace.

The goal of the programme was to ensure that their products are optimised for success and get the most visibility and greatest chance of conversion. Truly Sweet Candy had a series of set calls with Optiseller’s Growth team which focused on eBay best practice.

The solution

Truly Sweet Candy were engaged throughout the three months in improving the level of their eBay store.

Optiseller took Truly Sweet Candy back to basics and focused on delivering consultative advice. The programme focused on categorisation education, item specifics, title structures, promotional activity, and eBay search. The aim was to significantly enhance their search visibility on the marketplace and off-site.

The Results

After the 3 months programme Truly Sweet Candy saw the following benefits:

Newly improved eBay titles for their products.
Management and re-optimisation of our stale or unsold listings.
Education on listing quality best practice and promotional levers.

In terms of business performance, the results were phenomenal:

35% increase in GMV YoY.
40% increase in quantity sold YoY.
16% increase in sales in core category #1.
37% increase in sales in core category #2.

"From suggestions made by Chris to our eBay store, one large order had paid for the growth programme already, this order came from an existing stagnant listing that we optimised with Optiseller! The programme has a tailored approach and is more thorough than any other eBay programme I have been part of. I am thinking why I didn’t know this stuff previously? I made changes to the titles of my listings (amongst other things) and the majority of these have gone on to sell well, the results we have seen prove the worth of the programme."

-Tracy Lock, Truly Sweet Candy