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How to increase sales on eBay

Journey of an eBay Seller: How to increase sales on eBay

By Laura Cassidy   
April 06, 2022

The world of e-commerce is ever-changing; creating a continuous challenge and uphill battle for every day sellers. We know it can be tough to navigate through the complication of oversaturated markets, strict rules and constant mandates. That’s why we are here to help… at every step of your eBay journey.

Step 1: Market research


The first step of any eBay seller starts with market research. Knowing who your customers are and the best way to get your products in front of them will allow you to successfully go the extra e-commerce mile.

The most important thing when creating an eBay listing is listing it in the correct category. No matter how well you optimise a listing if it’s in the wrong category the likelihood of it selling is severely limited.

So, start your journey with tools to help put your store on the right path.

Product Suggester

Ideal for when you are researching your options before listing your product.

This tool gives you detailed insight into existing listings on the same product (or similar) and provides valuable data on the top 10 ranked listings including competitor title, title length, price and the category they're listed in.

Category Lookup

This will show you a detailed category tree with data on buyer demand and eBay default values. Get detailed insights into each potential category and top 50 rated matching listings based on your search terms and which category they’re listed in.

Category Suggester

This tool allows you to search item keywords to get a view of the top suggested listing categories with an eBay data confidence rating.


Step 2: Optimisation


eBay defines item specifics as “descriptive keywords that tell a buyer about your item. They may include brand, size, length, width, height, type, color or style and many more, and vary depending on what you’re selling.”

So, in the next step of your eBay selling journey, you want to optimise your on and offsite eBay SEO by populating item specifics. Buyers' increasing use of search filters means that adding the right item specifics can provide a major boost to sales.

Charts show: 55% of all ebay searches are filtered searches and 80% of customers are likely to filter on item specifics in the women’s fashion categories (source)


Aspect Finder+

With this tool, you will be able to identify missing item specifics, process any category and meet eBay standards in categories where item specifics are mandated. Ultimately, you will increase traffic and sales on eBay by utilising the Aspect Finder+ tool.


Step 3: Compliance


Your eBay journey doesn't stop at optimisation. As with any e-commerce lifecycle, keeping up to date with regulations is key to staying ahead of the game. That's why compliance is crucial and using these tools can prepare you for whatever mandate comes your way.

Duplicate Listings

eBay does not allow duplicate listings of the same item & price from the same seller. This tool helps identify duplicate listings, which in turn helps sellers remove the offending ones. What’s more, it will always ensure that sellers can keep the ones with the best sales history, protecting search rankings and sales conversions.

Unsold Items

This tool will show you any items that have not sold in the last 30 days as well as key information such as hit count and historical sales. By seeing how your listings are performing, you will be able to take care of unsold items to boost your conversion rates.

No matter what stage of the eBay journey you're on, our tools and services enable you to build and grow your e-commerce business through data... no matter your size, shape or industry.


It's time to leverage your e-commerce data and increase your sales on eBay. Start your 7 day free trial today and discover the full range of tools and services available through Optiseller.

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