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Services Case Study

Ercol gets their listings optimised for Q4 and 2023 using Optiseller’s eBay Scaling Programme.

Ercol is a British Furniture Design Company, was established 103 years ago in 1920 by Italian designer Lucian R Ercolani in High Wycombe, the centre of English furniture making. Design has always been at the heart of Ercol. Our designs constantly evolve to reflect how we live today.

The Task
Ercol participated in Optiseller's three-month eBay scaling programme, focusing on growing their business on the marketplace in preparation for Q4 and 2023.

The goal of the programme was to ensure that their listings were optimised for success and maximised visibility and conversion opportunities. Ercol had a series of calls with Optiseller's Growth team that focused on eBay best practice.


The solution
Ercol was engaged throughout the three months in improving the level of their eBay store.

Optiseller took Ercol back to basics and focused on delivering consultative advice. The programme focused on categorisation mapping, item specifics, title structures, promotional activity and eBay search. The aim was to significantly enhance their search visibility on the marketplace and off-site.

The Results
After the 3 months programme Ercol saw the following benefits:


  • 200% increase in title listing quality against eBay standards.

  • 22% increase in listings with improved imagery.

  • 6% increase in completed item specifics, driving more search visibility for their listings.


"The scaling programme was beneficial to our business, we learnt a lot and found it a big learning curve. Our listings prior to starting the programme were not well optimised, we invested the time in optimising our listings as much as possible, through categorisation, and item specifics and we set up a new photo studio internally to improve our photography quality. The knowledge provided has been great and we have seen positive results, better visibility of our products and an improvement in sales."

-Corran MacKerron & Caitlin Pearson, Ercol

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