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Services Case Study

Shark gets Black Friday ready with Optiseller's eBay Scaling Programme.

Shark is the UK’s best-selling vacuum cleaner brand. They are dedicated to developing premium
household products, from corded, cordless and handheld vacuum cleaners to steam mops, air purifiers, hair
care and more.

The Task
Shark participated in Optiseller's three-month eBay scaling programme. focusing on growing their business on the marketplace in preparation for Black Friday and peak trade. 

The goal of the programme was to ensure that their listings were optimised for success and maximised visibility and conversion opportunities. Shark had a series of calls with Optiseller’s Growth team that focused on eBay best practice.


The solution
Shark was engaged throughout the three months in improving the level of their eBay store.

Optiseller took Shark back to basics and focused on delivering consultative advice.

The programme focused on categorisation mapping, item specifics, title structures, promotional activity and eBay search. The aim was to significantly enhance their search visibility on the marketplace and off-site.

The Results
After just 3 weeks of optimisation work, Shark saw:
  • 48% increase in completed item specifics, driving more search visibility for their listings.

  • 21% increase in title listing quality against eBay standards.

  • 22% increase in listings with improved delivery options for peak trade.


The Scaling programme has been fantastic, I’ve learnt so much and it has really opened my eyes to a side of eBay that I didn’t know. Optiseller have been extremely helpful, and their tools are so easy to understand, it’s been a great time saver specifically when working on our item specifics and titles. It has helped us in search and our products are performing much better organically.”

-Emily Hardy, Shark

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