Optiseller : Customer success stories of improving sales on eBay through optimisation tools and services

Services Case Study

Solo Sprayers eBay store optimised, seeing +25% Total Sales increase YoY using Optiseller’s eBay Scaling Programme.

Solo Sprayers are a UK based family run Online Sprayer Specialist company with over 70 years of experience in both supply and manufacturing of Pressure Sprayers, offering a wide range of sprayers to customers across the UK. www.solosprayers.co.uk

The Task

Solo Sprayers participated in Optiseller's three-month eBay scaling programme, focusing on establishing their business on the marketplace and driving more sales.

The goal of the programme was to ensure that their listings were optimised for success and maximised visibility and conversion opportunities. Solo Sprayers had a series of calls with Optiseller’s Growth team that focused on eBay best practice.

The solution

Solo Sprayers were engaged throughout the three months in improving the level of their eBay store.

Optiseller took Solo Sprayers back to basics and focused on delivering consultative advice. The programme focused on categorisation mapping, item specifics, title structures, promotional activity and eBay search. The aim was to significantly enhance their search visibility on the marketplace and off-site.

The Results

During the 3 months programme Solo Sprayers saw the following benefits in terms of business performance, the results were phenomenal:

+25% Total Sales increase YoY
+16% Total Units Sold increase YoY
+10% Average Selling Price increase YoY
+63% Impressions increase vs prior period
+55% Page Views increase vs prior period

"The Scaling programme has been very helpful for us to understand how eBay works. We now have clear understanding on how to improve our listings to have more impressions inside the platform and convert more sales. Also, the Optiseller tool is very useful and easy to use tool to optimize your products inside the platform. Finally, very good customer service and always willing to help."

-Egoitz Bilbao, Solo Sprayers