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Whisky Barrels Direct

Services Case Study

Optiseller Strategy Helps Top Whisky Barrel Seller Boost Online Sales

Whisky Barrels Direct started as an eco-friendly venture to find new uses for old whisky barrels. It soon became a leading manufacturer and supplier, with an enviable position as one of eBay's top sellers in its category.

The problem
After a year trading successfully on eBay, Whisky Barrels Direct was facing several challenges:
  • The company was being demoted in eBay rankings and had lost its leading position
  • Negative customer feedback linked to delivery issues was affecting eBay sales
  • The eBay marketplace fees had risen substantially in a few months
The solution
Whisky Barrels Direct worked with Optiseller’s Customer Success team to boost the health of their eBay account

The advice from the Optiseller team, coupled with Optiseller software tools and dashboard, helped Whisky Barrels Direct get back on track.

The Results
Optiseller's consultancy work included the following:
  • Improving the product listings to enhance the visibility of the company on eBay and help users find the right products

  • Tightening up the T&C to comply with eBay policies and minimise the impact of third party issues, such as the deliveries

  • Setting up Optiseller's data analysis and listing optimisation software to help Whisky Barrels Direct manage its site

  • Securing a rebate from eBay for the excess fees paid by the company

I am absolutely delighted with Optiseller, and I now feel we have a solid base to work from. It is also fantastic having the Optiseller tool to measure and monitor our performance in real-time and deal with any issues as they arise and before they cost us time, money and loss of reputation.”

-Patrick Keir, MD

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