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Hiring CRM & Campaign Marketing Specialist

By Craig Stephen   
April 17, 2023

CRM & Campaign Marketing Specialist

We are seeking a high-energy individual, with the ability to work collaboratively across various teams, to join us as CRM & Campaign Marketing Specialist. 

Optiseller is now one of the country’s leading data analytics businesses supporting online retailers across the world to sell more effectively in the e-commerce marketplaces as well as facilitating the onboarding process onto eBay and other marketplace platforms. We currently have over 50,000 users of our products across 140 countries. 

We are a highly technical company that prides itself in the quality of our people and the projects we deliver. 

Based in Stirling, we have been around for 15 years as Developing IT, rebranding in 2020 as Optiseller. 

We have a fantastic HQ here in Stirling, and we would very much love to see you here from time to time, so we have opted for a Hybrid Approach to working where you have the best of both worlds with a presence in the office at least once per month but the option to be there as often as you choose. 

This is a great opportunity to join a great business. We are passionate about our people and their growth, as well as what we do within the e-commerce space. 

As a CRM and & Campaign Marketing Specialist, you will be responsible for helping drive customer conversions, loyalty and retention through the delivery of insights and targeted communications aimed at potential and existing customers. While supporting the Marketing Manager with campaign requirements.  

Working alongside the Marketing, Customer Success and Product teams this role will be pivotal in demonstrating the value of putting the customer at the heart of the organisation as Optiseller continues its rapid expansion.  

Roles and Responsibilities 

Working closely within the Marketing team, you will: 

  • Develop a full customer segmentation analysis and implement tactical customer lifecycle marketing campaigns.  
  • Audit and evaluate the current email and customer campaigns  
  • Manage the scheduling, testing and deployment of all customer email campaigns and communications, ensuring that all tracking codes are applied correctly to facilitate accurate performance monitoring.  
  • Develop a testing strategy to identify the optimal email series structure and deployment times for emails to maximise revenue 
  • Work with the Sales and Marketing team to develop programmes and campaigns for high scoring leads, developing specific communications for them. 
  • Be responsible for the ongoing management and continued segmentation of the CRM and email database to identify and target actives, lapsers, and dormant accounts with specific campaigns.  
  • Monitor churn and develop and test different initiatives and promotions, such as generating educational content, targeting user on-boarding, reactivation, retention, and loyalty. 
  • Own the email KPIs and develop and deliver the email strategy/roadmap to deliver against targets, tracking the weekly performance of KPIs and communicate the results to internal stakeholders. 

Essential Requirements: 

  • Demonstrated experience working with CRM (ideally intercom), email marketing and campaign management tools. 
  • Extensive knowledge and understanding of email series, drip campaigns and segmentation tactics. 
  • Ability to produce reports and derive valuable insights and analysis. 
  • Excellent communication skills. 
  • Accurate, numerate and analytical.  
  • Ability to project manage, organise and prioritise.  


  • Experience in or some understanding of marketplaces and e-commerce  
  • Working knowledge of Intercom and Microsoft Dynamics.  
  • Database analysis and Customer service experience, ideally in a SaaS environment.  
  • Content creation and copywriting.  

Forward your details with a cover letter outlining your experience and suitability for the role to

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